photo de profil d'un membre

Tristan BEAUCHESNE

Directeur stratégie digitale

tristan.beauchesne@gmail.com

Résumé

Internet specialist with a 20+ years experience. Marketing & communication digital strategies with two main imperatives: optimize the brand presence over the digital touchpoints (media/social media) and return on objectives (investments or engagement).

Specialties: Digital consulting: media strategy, social media optimization, brand content, e-CRM & community management.

Expériences professionnelles

Digital strategy director ; senior partner

WNP (WHAT'S NEXT PARTNERS) , Paris - CDI

De Octobre 2010 à Aujourd'hui

Strategic Consulting for key accounts & international companies.

Mission : Define the brand's strategic orientation on the Internet (media & social media). Optimize the brand presence over all the digital touchpoints (media owned, bought & earned). Define the right investments for each touchpoint, according to the brand idea and the customers profiling.

Clients: CIC, PSA Banque,Newell Rubbermaid (Parker pens), Beiersdorf (Nivea), SIG (french administration), Danone, L'Oreal, Traffic, Botanic, Auféminin, Voltalis, Boucheron

Digital marketing speaker, master degrees

AUDENCIA

De Décembre 2013 à Aujourd'hui

Part of the «Marketing and advertising in the digital age» module, this course dealt with the key issue of accountability in Marketing-Communication investments in the digital space. Easy access to vast amount of data and metrics on every single customer touchpoints does not make for a sound performance-driven strategy. Capability to measure does not mean it is always necessary to do so. Hence the need to master the metrics, the tools and the right indicators to implement efficient digital strategies.

Parcours officiels

Paris – Programme Grande École – 1995

Compétences

digital
stratégie digitale
Performance marketing
Social media
internet
media
achat d'espace
Marketing strategy